Choosing a career is one of the most important decisions a student will ever make — yet most young people make it with little information, no guidance, and no one to ask.

OBM exists to close that gap. We are an education-to-career company that helps students discover who they are, explore what’s possible, and build the path from classroom to career — with confidence.

Founded in Egypt · Offices in Cairo and Riyadh · Serving students across the MENA region

The Problem: An Information Gap
Most students choose their education and career based on the handful of professions they see in their family or social circle. The result: limited awareness of emerging industries, alternative pathways, and higher education options that could change their lives.

OBM gives every student access to the same ecosystem of information, guidance, mentorship, and opportunity — regardless of where they come from.

How We Create Impact
OBM works through four connected circles of impact:
Education — career guidance, skills programmes, and learning content that prepare 
students for what comes next
Projects — partnerships with governments, universities, banks, and brands to deliver large-scale youth programmes
Summits — flagship student career events that bring universities, employers, and thousands of students into one room
Taleb — our technology platform, taking career guidance from the event hall to every student’s phone
Together, these circles reach students on the ground, at scale, and online.

Taleb: Our Technology Solution
Taleb is OBM’s intelligent career development and employability platform — built to make
quality career guidance available to every student, everywhere.

Through Taleb, students can:

• Discover careers aligned with their interests, personality, and strengths
• Explore and compare universities and academic programmes
• Connect with mentors for career and academic guidance
• Build new skills through bite-sized educational content
• Stay engaged with rewards and gamified learning
• Receive personalised guidance at every stage of their journey

At its core is an AI-powered career-matching engine that combines proven assessment methodologies with machine learning to identify the paths that best fit each student.

Available in Arabic and English, with more than 338,000 students on board and ranked #1 in education on Egypt’s App Store and Google Play.

Built for Institutions, Too
Universities and academic institutions partner with OBM to reach motivated students who are actively exploring their options — at our summits and on Taleb. We create a direct channel between institutions and prospective learners, increasing visibility for programmes while helping students find the right fit.

From Egypt to the Region
OBM began with Egypt’s largest student career events and has grown into a company that serves students at a national and regional level. Following a successful launch in Saudi Arabia, we are now expanding across the Gulf — bringing quality career guidance and education opportunities to more students in more markets.

Shaping the Future of Education and Career Exploration
OBM is redefining how students discover opportunities, make informed decisions, and prepare for successful futures. By combining events, partnerships, mentorship, and technology, we are building a more connected, opportunity-rich future for the next
generation.